Whether you affect people positively or negatively doesn’t only determine what people think of you and their willingness to help you. It also profoundly influences how valuable you are to your employer...

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In my last post I discussed the benefits to personal online branding and why every business professional should consider their online brand to generate more value from their social media use.

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Question: What do you think of a candidate who sets up a profile under her maiden name so that her current employer will not know she is trying to change careers?

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Too often you see CEOs, new grads, experienced and in-experienced professionals miss the mark with creating and marketing their personal brand. 

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In business, the main focus is often on the bottom line, and things like relationships get pushed to the back burner. But relationships are important in business, whether you are talking about relationships with your customers, your team members, or even yourself.

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In a rapidly changing world, business leaders are finding it difficult to keep their competitive advantage on an on-going basis. Technology and cost control are no longer adequate to sustain the lead.

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